Unlock Your 90% Advantage.

Discover how you show up as a leader and how it impacts the people and results around you.

Most leaders focus on results. The best leaders understand what drives them.

Discover Your 90% Advantage Score

You care about performance. You work to lead well.

What becomes possible when you elevate not only your own leadership, but the performance of the people around you?

Great leaders improve results. Elite leaders build cultures where contribution is elevated across every role.

The 90% Advantage Score reveals how your leadership approach shapes engagement, consistency, and sustained results.

Take The 90% Advantage Score

The 90% Advantage Leadership Model.

High performers matter.

But the true performance engine of any organization is the 90%, the majority of people showing up every day.

The leaders who learn how to develop, engage, and elevate that group are the ones who create lasting impact.

The 90% Advantage provides a clear way to understand leadership, not as a title, but as a pattern of behavior.

The Leadership Growth Path

Leadership is not fixed. It evolves.

Every leader operates across four levels. The difference is consistency.

A staircase infographic illustrating four stages: Emerging, Developing, Optimizing, and Elite, with descriptions about building awareness, growing consistency, strengthening team impact, and shaping culture.

What You’ll Receive

  • Your 90% Advantage Tier

  • A personalized leadership growth opportunity

  • Insight into how you define performance, recognize contribution, and develop talent

  • A leadership activation prompt

The 90% Advantage: How to Elevate Good People into Great Performers' by Randy Nathan, with a bright orange cover featuring a spotlight shining on small figures.
Discover your 90% advtange score

The 90% Advantage Assessment

21 Questions. 5 Minutes. Immediate Insight.

Answer instinctively. There are no right answers — only patterns.

Frequently Asked Questions

  • The 90% Advantage is Randy Nathan’s leadership framework for helping organizations recognize, develop, and elevate more of the people they already have.

    Leaders can become so focused on the top 10% and immediate scoreboard results that they miss contribution, development, and potential throughout the other 90%. The framework invites leaders to broaden their lens without abandoning their investment in top performers.

    It is built around three principles: Leadership Mindset, Strategic Relationships Beyond the Scoreboard, and Resiliency Through Adversity. Together, they help leaders examine how they see their people, build trust, respond to challenges, and create opportunities for growth.

  • Employee engagement is shaped by how people experience leadership each day. People are more likely to contribute when they feel seen, heard, valued, and connected to the work.

    The 90% Advantage helps leaders examine the behaviors that create those conditions. This includes recognizing contribution, communicating clearly, building meaningful relationships, providing opportunities for development, and creating an environment where people can ask questions, share ideas, and take appropriate risks. Engagement becomes more than a survey score. It becomes part of how people are led.

  • The 90% represents everyone below the most visible top 10%. It is not one middle tier and it does not mean that everyone within it is an average performer.

    The 90% includes strong contributors, solid performers, people with untapped potential, and people who may be struggling. Each person brings different abilities, needs, and opportunities for growth. The framework challenges leaders to look beyond the same small group of top performers and recognize the potential that exists across the entire organization.

  • The 90% Advantage is designed for executives, managers, emerging leaders, teams, and organizations that want to strengthen leadership and get more from the people they already have. It is especially relevant for organizations focused on leadership development, employee engagement, communication, culture, and team performance.

    The framework can be experienced through keynotes, executive coaching, assessments, workshops, and consulting. It also speaks to individuals who want to better understand their own leadership, potential, relationships, and response to adversity.

Let’s Talk ~ The 90% Advantage

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Bring This to Your Organization

The 90% Advantage Assessment is designed for more than individual insight.

It helps organizations uncover hidden performance gaps, strengthen leadership consistency, and elevate the people who drive results every day.